i am refrakted

I am a prism through which image becomes design which becomes the message.

My unique understanding of layout and design has been infused with a skewed (yes, refrakted) view of the graphic and web industries, resulting in work that is functional, beautiful, yet somehow not-quite-familiar.

Over 25 years of graphic and web marketing experience, specializing in design that swims in color, movement and takes advantage of every opportunity for eye candy.

My career in inbound marketing uses a holistic approach, allowing me to provide concept and content - both writing and editing; creating the visual assets; coding the webpages; building the email marketing; forking to social media; and sometimes seeing the campaign into print. Beyond that, I know how to analyze data before and capture it after, utilizing it to make the next campaign more successful.

I've worked in the e-commerce arena as well multiple small businesses that sold myriad products and servicesI can manage your design dept., lead a creative project, tutor other employees, lend myself out as a "the graphic go-to guy" and manage all assets, all while maintaining project coordination to make sure benchmarks and deadlines are met with style and grace.

Not only can I create your brand, but I will maintain its power across all media. My time in the graphic design world has also made me a patient but resolute mentor to younger designers. Beyond that, I'm a decent photographer with years of Photoshop production skills under my belt, so I can curate a massive gallery or perform some digital restoration when things have gone horribly wrong.

I'm also a front-end web designer, which means I can design your sites, come up with its architecture, mark-up with CSS3 and build it with HTML5. What I am not is a programmer. I believe all websites should look good on desktop, tablet and mobile. I also believe content is the single most important part of any project.

Help yourself to a peek at my complete RESUME.

Hungry for some personal details? (I don't blame you; you're sure I'm one of those "interesting" art types). Check out my mini timeline autobio. Or maybe you'd be more interested in some of the places I've lived.

yes this is me

Resume Highlights

Holistic Management

Above and Beyond

Holistic Marketing

Holistic Marketing

Small vs Big Business

Small vs Big Business



Some Personal Stats

Personal Stats